Systematic Literature Review on the Effects of Corporate Social Responsibility (CSR) on Company Image

Building a positive corporate image can greatly assist company in its marketing activities. In the current highly competitive environment, companies strive harder to position themselves best possible way eyes of public gain acceptance and trust. One efforts made by shape good is through Corporate Social Responsibility (CSR) Implementing CSR shape, create, strengthen company's image. be used as strategy for enhance their image, which turn affects existence. This study aims examine impact on The employs Systematic Literature Review (SLR) method, involves reviewing, analyzing, structurally evaluating, classifying, categorizing evidence-based research findings obtained from Google Scholar over past five years. results indicate that has significant both state-owned enterprises (BUMN) commercial institutions. substantial influence programs demonstrates must establish relations with community have strength develop into better public.